GOAT
Dockless Scooter Branding & Mobile App
GOAT is the world's first dockless scooter platform that allows anyone, anywhere, to buy and rent their fleet.
The GOAT scooters were launched as a pilot in the city of Austin, TX and opperated from June to August of 2018. The startud was then sold later in the same year.
We took GOAT from a dockless scooter idea, to a brand, and to full launch in record time. Comparable solutions took other companies 6-9 months to develop. With a mission critical deadline that involved countless complex requirements (software, hardware, IoT, custom PCB design, manufacturing), we were able to develop everything in-house and deliver a fully operational product launch in just 7 weeks.
I was responsible for the brand creation and leading the iOS and Android design of the mobile app.
// Logo
// Alphabet
// Icons
// City Scene
// City Tile
// City Pattern
// Posters
// Scooter
// Typography & Colors
// iOS App - Login
// iOS App - Pilot
// iOS App - Find a Scooter
// iOS App - Reserve
// iOS App - Ride Details
// iOS App - Coming Soon
// Scan
// Ride
// Pilot Launch
// Ride with Friends
