• GOAT

    Dockless Scooter Branding & Mobile App

  • GOAT is the world's first dockless scooter platform that allows anyone, anywhere, to buy and rent their fleet.

    The GOAT scooters were launched as a pilot in the city of Austin, TX and opperated from June to August of 2018. The startud was then sold later in the same year.

    We took GOAT from a dockless scooter idea, to a brand, and to full launch in record time. Comparable solutions took other companies 6-9 months to develop. With a mission critical deadline that involved countless complex requirements (software, hardware, IoT, custom PCB design, manufacturing), we were able to develop everything in-house and deliver a fully operational product launch in just 7 weeks.

    I was responsible for the brand creation and leading the iOS and Android design of the mobile app.

  • // Logo

  • // Alphabet

  • // Icons

  • // City Scene

  • // City Tile

  • // City Pattern

  • // Posters

  • // Scooter

  • // Typography & Colors

  • // iOS App - Login

  • // iOS App - Pilot

  • // iOS App - Find a Scooter

  • // iOS App - Reserve

  • // iOS App - Ride Details

  • // iOS App - Coming Soon

  • // Scan

  • // Ride

  • // Pilot Launch

  • // Ride with Friends

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