I'm a UI/UX Designer with over 15 years of experience based in Porto Alegre - Brazil, currently working at Ambush as Product Designer consultant, helping US companies grow their business, and as Freelancer for Toptal. Before that, I worked for 8+ years at Terra where I had the opportunity to built user focus digital products based on business needs to over 100M users across 18 countries and 3 languages.
I believe in designing end-to-end products, from product definition, personas, customer journeys and experience maps, all backed by user research and data analysis, to information architecture, interaction design, visual design, animations and high-fidelity interactive prototypes for usability tests and handoff to developers. During that process, I enjoy using a wide variety of tools such as Facebook Analytics, online forms, Sketch, Figma, Principle, After Effects, InVision, and some HTML & CSS.
I've been using a combination of Lean Inception and Design Sprint as a framework for problem finding and framing, ideation and solution generating. I have experience planning and facilitating both of those methodologies with multi-disciplinary collaborative teams to produce shared understanding and creative thinking.
I'm enthusiastic about finding new ways of better working and delivering value to the business. I have worked with Scrum and Kanban for 10+ years, from physical boards on walls to Jira with remote teams. I'm a fan of working closely to developers to create better, scalable and sustainable experiences. I advocate for the Design Ops mindset to support team collaboration and scalability when building products and Design Systems.
Since 2017, I've defined and evolved what is the design strategy of the company as part of its business, created processes and started a team. I now directly manage a small team of 6 designers, and together, we are improving our processes and building a design-driven culture for the company.