• About

  • Background

    I'm a UI/UX Designer with over 15 years of experience based in Porto Alegre - Brazil, currently working at Ambush as Product Designer consultant, helping US companies grow their business, and as Freelancer for Toptal. Before that, I worked for 8+ years at Terra where I had the opportunity to built user focus digital products based on business needs to over 100M users across 18 countries and 3 languages.

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  • Product Design

    I believe in designing end-to-end products, from product definition, personas, customer journeys and experience maps, all backed by user research and data analysis, to information architecture, interaction design, visual design, animations and high-fidelity interactive prototypes for usability tests and handoff to developers. During that process, I enjoy using a wide variety of tools such as Facebook Analytics, online forms, Sketch, Figma, Principle, After Effects, InVision, ​and some HTML & CSS.

  • Design Thinking

    I've been using a combination of Lean Inception and Design Sprint as a framework for problem finding and framing, ideation and solution generating. I have experience planning and facilitating both of those methodologies with multi-disciplinary collaborative teams to produce shared understanding and creative thinking.

  • Agile & Process

    I'm enthusiastic about finding new ways of better working and delivering value to the business. I have worked with Scrum and Kanban for 10+ years, from physical boards on walls to Jira with remote teams. I'm a fan of working closely to developers to create better, scalable and sustainable experiences. I advocate for the Design Ops mindset to support team collaboration and scalability when building products and Design Systems.

  • Team Building

    Since 2017, I've defined and evolved what is the design strategy of the company as part of its business, created processes and started a team. I now directly manage a small team of 6 designers, and together, we are improving our processes and building a design-driven culture for the company.

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